Their goal is to break the boundaries of only staying within your tri-club and allow you to have variety in work-outs through affiliate clubs through their membership.
My personal analogy: You have miles through United but your friend has miles through American... you never want to fly together b/c of 'your miles'. But if you buy an inexpensive second membership (i.e. CRUSH), you can now use your United miles at American with no strings attached.... if airlines were only that easy.
Anyways... here is a blurb from their press release:
Crush Multisport, a Team RWB and MORE Than Sport partner, is launching the cities first open-affiliate Endurance Sports Social Club. Come join and meet the 2013 Crush Elite Team, USAT Officials, Board Members, Race Directors from our Partner Events Race Points System, and Affiliate Partner Representatives from the premiere clubs around Chicago. It doesn't matter who you race for, fast or slow, come race with us!
The launch event will be held Saturday, 3/9/2013 from 6-9pm at Mox Multisport, 738 W. Randolph St at Halsted St and is free to attend.
RSVP via Facebook. Registration for annual membership, to pre-order your race kit, or join our mailing list is currently open via the Crush website. Racing Leon's Triathlon? Buy a race kit and receive a free basic membership. Team RWB Veterans receive a $25 discount off of membership. For more information, please contact firstname.lastname@example.org.
**From Crush's FB Page: Whether you just want to have more training options, be a part of something special and fun, or your goal is to earn enough points to qualify for the 2014 Elite Team and represent Crush Multisport at the flagship event debut of the Charity World Championships, Crush Crown Point, we have something for you.
It seems like there is something for everyone at this club and who doesn't love a free tri specific event!!! Come check it out. I plan to be there with some girlfriends so please say hello! I am the short asian that needs a haircut.